#Спросимаму

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Маркетинг

Konstantin Efimov

28.06.2021

Как правильно читать «Спроси маму»: 9 полезных и 3 вредных совета от Роба Фитцпатрика

Что почитать человеку, который только начинает проводить интервью?

79 показов

13K открытий

Личный опыт

9.11.2020

Где искать клиентов для касдева?

Чтобы не потратить все деньги FFF (family, friends, fulls) на то, что никому не нужно (1ая причина, почему стартапы умирают) - начните в общения с потенциальным клиентом или customer development/касдев. Его очень хорошо описывают в книге "Спроси маму", я также пишу о нем не первый раз.

21 показ

1.2K открытий

Личный опыт

26.10.2020

Правила хорошего касдева

(продолжение серии моих постов про касдев) Большая часть стартапов не доживает до масштабирования, потому что создает продукт, который никому не нужен. Именно поэтому нужен касдев или customer development. 20 мин хорошего касдева заменяет 10 часов программирования.

22 показа

627 открытий

Личный опыт

20.10.2020

Касдев как необходимость

Менее чем год назад я сидела на пищевом производстве, считала, сколько курицы я заказала, хватит ли для сегодняшней отгрузки, сколько вакуумных пакетов нужно на следующую неделю и где чертова фасовщица - уже 10 утра? Сейчас я сижу в Сан-Франциско, пью кофе и пишу этот пост. Про чем тут касдев (customer development), спросите вы? Отвечу - это его…

13 показов

1.6K открытий

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