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Александр Глушков

6 июн 2022 6.06.2022

🪃Выстраиваем retention-маркетинг для повышения лояльности клиентов

20-й выпуск подкаста "Системный маркетинг".

В гостях Анастасия Комарова, основатель агентства Cleverra.

Поговорили про важность retention-маркетинг, для каких бизнесов он подходит, каким способом можно “привязать” клиента к себе на всю жизнь, и нужна ли для этого CRM-система.

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https://leadology.ru/podcast/cm020-anastasiya-komarova-cleverra-2

Ссылки на гостя:

Агентство Cleverra: https://cleverra.ru/

Telegram Анстасии: @NastasyKomarova

Таймкоды

00:00:00 – Вступление и что такое retention-маркетинг?

00:04:24 – Место ретеншн-маркетинг в воронке для локального бизнеса

00:08:10 – Для каких бизнесов актуален retention-маркетинг?

00:09:55 – Нужна ли CRM-система?

00:12:20 – Методы retention-маркетинга

00:18:24 – Активация “спящих” клиентов

00:24:19 – Лайфхаки

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