Константин Волков

9 сен 2022 9.09.2022

Компания COZY HOME внедрила в работу сервис для автоматизации работы с картами, отзывами и упоминаниями

Компания COZY HOME внедрила сервис Поинтер. Интеграция с сайтом позволила автоматизировать размещение информации о бренде на таких площадках как 2ГИС, Яндекс, и Google картах, а также работу с отзывами на сторонних ресурсах.

Мы сталкивались в этом направлении с рядом стандартных сложностей. В частности, мониторинг и обновление информации не происходило автоматически. Также была задача сделать этот процесс более оперативным, минимизировав ручной труд сотрудников и время, необходимое на модерацию. Дополнительную сложность создавали «накопленные» личные кабинеты.

Внедрение нового сервиса позволило перевести работу с отзывами в формат единого окна, а также автоматизировать процесс обновления данных на картах. Учитывая, что в сети COZY HOME более ста магазинов, для нас это было уже критично.

Помимо сокращения времени и трудозатрат сервис дал возможность получать аналитику по работе с отзывами, формировать рейтинги магазинов по просмотрам, тональности упоминаний, скорости реагирования со стороны службы поддержки.

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