Pavlo Pedenko — Блог на vc.ru

{"header":{"subsiteData":{"id":146195,"uri":"","name":"Pavlo Pedenko","karma":16,"subscribers":{"count":0,"url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/details\/subscribers"},"isVerified":false,"isPlus":false,"isPlusHidden":false,"isMe":false,"isUser":true,"hasBadge":false,"hasVideoAvatar":false,"badge":{"size":"large","type":null,"uuid":null,"url":null}},"regardCpuPosition":0,"regardGpuState":false,"hasAccess":false,"stats":[{"icon":"ui_egg","label":"\u041d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0435 \u0441 19 \u0444\u0435\u0432 2018"}],"cover":"","coverVideoUrl":"","coverPositionY":0,"avatar":"992c6baf-bc9d-f8a7-c1ef-77463334d303","avatarSize":[0,0],"description":"","tabs":[{"url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries","label":"\u0421\u0442\u0430\u0442\u044c\u0438","analytics":"Articles","minCount":0,"isActive":true},{"url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/comments","label":"\u041a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438","analytics":"Comments","minCount":0,"isActive":false},{"url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/details","label":"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435","minCount":0,"analytics":"Details","isActive":false,"counter":0}],"isAvatarChangeAvailable":false,"isCoverChangeAvailable":false,"isDescriptionChangeAvailable":false,"detailsUrl":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/details","achievements":[]},"hasCustomCss":false,"hasCustomHtml":false,"actions":{"subscribe":{"id":146195,"isSubscribed":false,"isNotificationsEnabled":false}},"etcControls":null}

{
            "config": {"baseUrl":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries","active":"new","items":[],"filters":[{"label":"\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0435","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/popular","isActive":false,"children":[{"label":"\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0435","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries","isActive":false},{"label":"\u0417\u0430 \u0434\u0435\u043d\u044c","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/top\/day","isActive":false},{"label":"\u0417\u0430 \u043d\u0435\u0434\u0435\u043b\u044e","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/top\/week","isActive":false},{"label":"\u0417\u0430 \u043c\u0435\u0441\u044f\u0446","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/top\/month","isActive":false},{"label":"\u0417\u0430 \u0433\u043e\u0434","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/top\/year","isActive":false},{"label":"\u0417\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/top\/all","isActive":false}]},{"label":"\u0421\u0432\u0435\u0436\u0435\u0435","url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/entries\/new","isActive":true}],"tags":[]}        }

Маркетинг

Pavlo Pedenko

3.09.2019

В какие каналы маркетологи инвестировали в 2019 и как составить бюджет 2020 — выдержки из Marketing Budgets: 2019-2020

“Я знаю, что половина моего рекламного бюджета расходуется впустую, вот только не знаю, какая именно”

Джон Ванамейкер, John Wanamaker, US department store merchant

Каждый маркетолог знаком с этой знаменитой цитатой Джона Ванамейкера, который сказал ее 100 лет назад. И она все еще актуальна, к сожалению.

9 показов

930 открытий

Маркетинг

Pavlo Pedenko

17.07.2019

Рост бизнеса как культура: как не разрушить растущую компанию

Статья основана на докладе Яры Паоли, Chief Growth Officer в Preply, в прошлом — VP of Growth в Skyscanner, на конференции Growth Marketing Stage 2018.

Видео выступления Яры Паоли на конференции Growth Marketing Stage 2018

2 показа

2.5K открытий

Офтоп

Pavlo Pedenko

19.02.2018

Только бумага и маркер, только хардкор: дизайн-спринт как способ улучшить командную работу

Менеджер продукта сервиса Setapp Павел Педенко поделился опытом использования однодневных дизайн-спринтов.

Команда Setapp, декабрь 2017 года

2 показа

3.4K открытий

{"id":146195,"url":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko","name":"Pavlo Pedenko","loginedUserId":0,"isMe":false,"description":"","subscribers":{"items":[],"lastId":0,"lastSortingValue":0},"subscriptions":{"items":[{"label":"\u041f\u0440\u043e\u043c\u043e","image":"https:\/\/leonardo.osnova.io\/4d89df83-ee5a-978e-ee5d-c3f328694c99\/","url":"https:\/\/vc.ru\/promo","id":199134,"isSubscribed":false},{"label":"\u0422\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442","image":"https:\/\/leonardo.osnova.io\/e3bad364-086e-503b-89f0-bd4bbe9a0634\/","url":"https:\/\/vc.ru\/transport","id":199115,"isSubscribed":false},{"label":"\u041a\u043e\u043d\u043a\u0443\u0440\u0441\u044b","image":"https:\/\/leonardo.osnova.io\/8f6df0af-1b6d-618f-fdfa-08602545e74b\/","url":"https:\/\/vc.ru\/contest","id":208252,"isSubscribed":false},{"label":"\u0422\u0435\u0445\u043d\u0438\u043a\u0430","image":"https:\/\/leonardo.osnova.io\/b5c6a2ee-a61f-581f-aa98-dcd3be79fd33\/","url":"https:\/\/vc.ru\/tech","id":199117,"isSubscribed":false},{"label":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","image":"https:\/\/leonardo.osnova.io\/d66009fe-9bf0-52da-bdbf-4c758eba39e7\/","url":"https:\/\/vc.ru\/marketing","id":199113,"isSubscribed":false}],"page":2,"count":27},"rules":"","contacts":[],"counters":{"subscribers":0,"subscriptions":27},"dummy":{"subscribers":"\u0423 \u0431\u043b\u043e\u0433\u0430 \u0435\u0449\u0451 \u043d\u0435\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432"},"detailsTabBaseUri":"https:\/\/vc.ru\/u\/146195-pavlo-pedenko\/details"}