Ксения Кузнецова

30 ноя 2021 30.11.2021

Онбординг в CSM

Читаю про проектирование онбординга и ничего не понимаю, честно говоря. Но вижу, что работы много.

С сегментацией в CSM мы более-менее разобрались, кастдевы проведены, гипотезы проверены, новые поставлены. Время двигаться дальше.

Следующая ступень - это онбординг, вовлечение пользователя в продукт. Изучаю сейчас материалы на эту тему и пока трудно дается. Главный инсайт - онбординг считается пройденным, когда пользователь получает реальную ценность или (в более сложных продуктах) начинает видеть потенциальную ценность во взаимоотношениях с твоей компанией, убирая все маркетинговые и сейлзовые обещания.

#customersuccess #csm

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