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Эдуард Фридман

28 июн 2023 28.06.2023

Маркетинг

18.06.2019

Зачем ритейлу считать ROPO: три кейса

Диджитал разбаловал маркетологов тем, что в нём всё можно посчитать: сколько стоит каждый клик, сколько касаний в цепочке и как относится CAC к LTV. Но что делать, если затраты на онлайн-рекламу посчитаны, а доход получает офлайн-магазин? Тогда на помощь приходит ROPO-анализ.

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