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Владимир Головизнин

9 янв 2021 9.01.2021

Маркетинг

Владимир Головизнин

10.07.2019

Чек-лист управленческих решений в модели юнит-экономики на основе данных маржинального анализа

Юнит-экономика (unit economics) - метод экономического моделирования, используемый для определения прибыльности бизнес-модели, путем оценки прибыльности единицы товара или одного клиента. Как правило применяется для оценки прибыльности бизнес-идеи стартапа. Бизнес может быть успешным только если отдельная единица товара или услуги будет прибыльной.

Минин А.А., http://marketing-course.ru/unit-esonomiss/

Обычно (в традиционном варианте) маржинальный анализ делается в разрезе продуктов бизнеса. В этом смысле можно говорить об экономике продукта. Как экономическая модель и инструмент принятия рациональных управленческих решений классический маржинальный анализ достаточно подробно и доступно описывается в большом количестве публикаций. Для общего…

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