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КБ "ГЕНШТАБ"

10.12.2021

Полноценный бренд – основа ИНТЕГРИРОВАННЫХ КОММУНИКАЦИЙ

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КБ "ГЕНШТАБ"

1.12.2021

Дизайнеры важны

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24.11.2021

Бренд — многокомпонентная система коммуникаций бизнеса с окружающей средой

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22.11.2021

Несоответствие сообщения сути бренда маскирует предложение от целевой аудитории

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20.11.2021

"Со мною вот что происходит…"

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КБ "ГЕНШТАБ"

9.11.2021

"...Therefore, since brevity is the soul of wit, And tediousness the limbs and outward flourishes, I will be brief."

(W. Shakespeare, Hamlet, act II, sc. 2)

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КБ "ГЕНШТАБ"

28.10.2021

Знание, понимание и осознание бренда

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25.10.2021

Мусляка!?

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19.10.2021

Бренды должны рассказывать истории!📖

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КБ "ГЕНШТАБ"

17.10.2021

Похоже, что к двум извечным вопросам человечества: "Кто виноват?", - и: "Что делать?", - добавился третий: "Когда компании нужен бренд и нужен ли вообще?".

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КБ "ГЕНШТАБ"

30.09.2021

Инфляция информации

Усиливающееся падение ценности содержания, или как его сейчас модно называть – контента, мы продолжаем наблюдать уже продолжительное время. Интересное и печальное явление, которое, как нам кажется, имеет и достаточно серьёзные, если не сказать, катастрофические побочные эффекты для всего человечества.

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КБ "ГЕНШТАБ"

18.09.2021

Тендеры на рынке брендинга и дизайна

Для чего тендеры нужны? Какова суть тендеров? И чем они стали в итоге?

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