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Маркетинг

Sees Group

9 апр

Российский fashion-ритейл в 2024 году. Тренды, вызовы, прогнозы

На сегодняшний день уже можно с уверенностью сказать, что российский fashion-ритейл переживает полноценный ренессанс. Так, по данным Национального рекламного альянса, 43% покупателей регулярно приобретают одежду и обувь местных брендов. При этом 70% россиян целенаправленно покупают товары отечественного производства, а у 73% пользователей уже…

118 показов

181 открытие

Alexander Legeza

27 фев

Омниканальность. Почему - это действительно важно😎

На дворе 2023 и у всех, как правило стоит, бесшумный режим звонка на телефоне. А что если у вас - это единственный канал связи?

145 показов

22 открытия

Маркетинг

Kameleoon Russia

2.12.2020

Персонализация: шесть подводных камней и как их избежать

Для компаний, стремящихся улучшить качество пользовательского опыта и повысить показатели конверсии, крайне важна персонализация.

Мы персонализируем весь путь клиента, чтобы предложить реальную поддержку на нашем сайте. Опыт должен быть качественным на всех этапах, а не только тогда, когда посетители склонны к покупке.

François Marical, Data Director, Cdiscount

11 показов

478 открытий

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