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Торговля

Маркетплейс Гуру

11 окт 2023 11.10.2023

Что нужно знать, продавая товары для Нового года

Продажа новогодних товаров кажется привлекательной, казалось бы, огромная выручка обеспечена и спрос будет диким.

Но есть нюанс!

До 50% таких товаров покупатели возвращают сразу после новогодних праздников. На возврат у них есть 14 дней. А что, удобно! Купили елку и игрушки за неделю до торжества, а в первых числах января можно оформлять возврат с причиной “товар не подошел”.

Это не значит, что мы не советуем торговать новогодними товарами, но мы точно советуем закладывать этот процент возврата в свою юнит экономику перед стартом или продавать невозвратные товары.

Читайте больше лайфхаков для селлеров в нашем Телеграм-канале:

#маркетплейсы #ozon #seller #wildberries #яндексмаркет #seo_продвижение #seo_оптимизация #seoпродвижение #продвижениенамаркетплейсах #кейсы #инструкция #отзывы #мегамаркет #хранение #логистика

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