Егор Кацага

28 фев в 09:23 28 фев

Терморегуляторы

Торговля

MAKO-marketplace

28 фев

Как магазин терморегуляторов поднял цены на Ozon вместо демпинга и стал продавать в 5 раз больше — на 2,3 млн ₽ в месяц

Магазин терморегуляторов уперся в потолок: даже в сезон зарабатывал не больше 500 тысяч на Ozon. Повысили цены, нацелили ассортимент на слабые стороны конкурентов. Переделали карточки товаров и почти одной органикой повысили доход в 5 раз до 2,3 млн ₽ в месяц, обойдя 1025 конкурентов и снизив долю рекламных расходов с 22% до 10%

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