Наташа Гаврилова – Блог на vc.ru

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Маркетинг

Наташа Гаврилова

10.09.2020

Как повысить конверсию интернет-магазина: советы и примеры

Привет! Эта статья — собрание советов по улучшению юзабилити интернет-магазинов, которые в комплексе помогают повысить конверсию и общее удобство пользования сайтами. Начнём, пожалуй, с основ.

А вот другая главная страница: простой дизайн, цепляющий копирайтинг, ошарашенный кот.

19 19 комментариев

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Маркетинг

Наташа Гаврилова

1.04.2020

Копирайтер без опыта: как найти талант и воспитать в нём гения

Итак, перед вами задача: найти копирайтера.

10 10 комментариев

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Дизайн

Наташа Гаврилова

23.03.2020

Как UX-копирайтинг помогает создавать классный дизайн

Если вы считаете, что лёгкость взаимодействия с вашим сайтом полностью зависит от дизайна — подумайте ещё раз.

Источник: secretstache.com

3 3 комментария

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Маркетинг

Наташа Гаврилова

31.10.2019

Сквозная аналитика в офлайн-маркетинге: как добывать данные для анализа

Мне очень важно показать, что офлайн-маркетинг и сквозная аналитика — не такие уж несочетаемые понятия, как принято считать.

Данные приведены для примера

6 6 комментариев

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Маркетинг

Наташа Гаврилова

18.07.2019

Основы прототипирования для копирайтера

Зачем я об этом пишу?

Пример оформления первого экрана Я и пример моего прототипирования

17 17 комментариев

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Маркетинг

Наташа Гаврилова

1.07.2019

Составляем портреты целевой аудитории быстро и безболезненно

Одно из базовых понятий, с которым должен уметь работать любой маркетолог, копирайтер, смм-менеджер и другие работники рекламы - портрет целевой аудитории. Без него невозможна адекватная коммуникация, позиционирование, эффективный креатив и в целом правильное понимание того, для кого мы работаем и кому предлагаем свои товары/услуги.

Pixabay Pixabay

10 10 комментариев

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