Софья Александрова

9 ноя 2023 9.11.2023

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Недостающий пазл к прошлой публикации о статье немецких исследователей клиентского поведения.

Маркетинг

Тренды и практики CX

9.11.2023

Каким клиенты с разными характерами видят идеальный проактивный сервис

Персонализировать проактивный сервис можно, зная личностные черты клиентов. Например, если открытые новому люди любят инновации, а невротичные опасаются, то они по-разному воспримут и фичи в обслуживании. Предлагаю выжимку из исследования о том, как личностные черты формируют клиентское отношение к проактивному сервису — поможет решить, какой…

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