#Bluesleep

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7 мар

DTC 2024. Особенности российского рынка

Чтобы продолжать расти и отстраиваться от конкурентов в нынешних условиях, брендам необходимо делать выбор в пользу омниканальности не только с точки зрения площадок, но и с точки зрения инструментов продвижения. При этом, выбирая маркетинговые инструменты, важно правильно работать с аналитикой и не забывать про специфику бизнеса. Только такой…

48 показов

254 открытия

Торговля

Nikolay Belousov

9.04.2021

500 млн под матрасом. История Blue Sleep

В подкасте «Сверхновые русские» новый гость — сооснователь Blue Sleep Гоша Семёнов. Он поделился и историей про первый убыточный семейный бизнес, и деталями продвижения своего бренда матрасов, который конкурирует с «Асконой» и Ormatek.

Подкаст "Сверхновые русские" S1E3 на Youtube.

10 показов

6.6K открытий

Anastasiya Skrynnikova

26.11.2018

Пытались справиться с бессонницей — разработали матрасы с микропружинами и привлекли инвестиции на $1 млн Статьи редакции

Генеральный директор Blue Sleep Гоша Семёнов — о запуске компании, маркетинговых ошибках, а также о том, почему сервис доставки матрасов на дом перевернёт рынок.

0 показов

15K открытий

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