Stepan Zinin – Блог на vc.ru

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Финансы

Stepan Zinin

24.10.2018

Гайд: разобраться в юнит-экономике за один день

Принятие решений на основе цифр. Максимальный эффект. Кратный рост. Фокус-Скорость-Результат. UA, C1, B, AVP, COGS, APC, ARPC, ARPU, AC, CPA, CM и много других непонятных сокращений.

41 41 комментарий

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132

Финансы

Stepan Zinin

19.10.2018

ROI-калькулятор для фичей и релизов

Первая версия шаблона ROI-калькулятора. В текущей версии калькулятор помогает собрать в едином формате оценки по плановым затратам и доходам.

Шаблон доступен по ссылке. Рекомендуется скопировать и заточить под себя

10 10 комментариев

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Личный опыт

Stepan Zinin

16.10.2018

Как систематизировать внутренний мир продукта, сделать команду счастливой, а метрики направляющими фокус

Выступление на Product Camp 2018. Степан Зинин рассказывает о своём опыте, собранном за последние 2 года в виде заметок, тезисов, выводов из ошибок.

6 6 комментариев

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Карьера

Stepan Zinin

10.10.2018

Обзор образовательных программ для продакт-менеджеров

Полная версия обзора

7 7 комментариев

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Личный опыт

Stepan Zinin

26.09.2018

Product Camp 2018 — лучшее мероприятие для продактов

Впечатления от Product Camp 2018, который прошёл в минувшие выходные в Минске, где собрались 200 отобранных по заявкам продакт-менеджеров из России и Белоруссии.

6 6 комментариев

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Личный опыт

Stepan Zinin

19.09.2018

Как систематизировать внутренний мир продукта, сделать команду счастливой, а метрики направляющими фокус

Меня зовут Степан Зинин, я software product manager. Последние два года я конспектировал свои мысли, опыт, идеи и теперь рад поделиться ими с вами. Сокращал как мог, но статья всё равно большая.

Детализированный сценарий из мира CyberPunk

17 17 комментариев

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Дизайн

Stepan Zinin

12.09.2018

Продуктовые исследования — как понять клиентов, выявить их боли и выбросить backlog в помойку

Зачем нужны исследования, зачем нужно говорить с клиентами и почему нельзя тихо-мирно сидеть в офисе и пилить свои никому ненужные фичи? Ответ читается в вопросе. Разберём как правильно использовать разные инструменты исследований.

7 7 комментариев

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Офтоп

Stepan Zinin

5.09.2018

Методики ведения проектов и реальность

4 4 комментария

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Карьера

Stepan Zinin

5.09.2018

Полезные материалы для Product Manager

0 Обсудить

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Карьера

Stepan Zinin

5.09.2018

Два вопроса каждого начинающего менеджера продукта и ответы на них

Первый: "Что почитать?", второй: "На какие курсы сходить?" — мы сделали подборку материалов по этим двум темам перерыв интернет, телеграм-чаты, фейсбук и собрав отзывы действующих продакт-менеджеров.

3 3 комментария

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Офтоп

Stepan Zinin

29.08.2018

Карта сокровищ — поиск ответов на стратегические вопросы

Статистика на картах стран и планеты, карты рынков, customer journey map и прочие радости.

4 4 комментария

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Офтоп

Stepan Zinin

22.08.2018

Продуктовое мышление

Как устроен внутренний мир продукт-менеджера — разбираем модель мышления.

8 8 комментариев

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