#Яндексметрика

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Как сократить расходы на контекстную рекламу в «Яндекс.Директе»?

Всем привет! Для начала представлюсь, меня зовут Виталий Жердев, являюсь performance-маркетологом с опытом работы более семи лет. В основном специализируюсь на контекстной рекламе в «Яндекс.Директе» и Google Adwords. Работал в маркетинговом агентстве, где получил большой опыт работы со многими нишами/бизнесами и бюджетами от 10 тысяч рублей до 1…

Vitaly Zherdev

7 7 комментариев

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Маркетинг

Таня Боброва

28.05.2020

«Яндекс.Метрика» добавила инструмент для сравнения окупаемости разных рекламных каналов Статьи редакции

Пользователи смогут автоматически подсчитать коэффициент возврата инвестиций и одновременно посмотреть показатели разных источников.

«Яндекс.Метрика»

24 24 комментария

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SEO

Артем Акулов

27.04.2020

Защищаем свой сайт от негативной накрутки и скликивания контекстной рекламы

В этой статье я собрал перечень мер для оперативного вмешательства, к которым сам пришел за последние трое суток без сна.

178 178 комментариев

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Маркетинг

Артем Сайгин

27.02.2020

Большая подборка материалов для изучения Google Tag Manager

Cделал для вас большую подборку материалов для самостоятельного изучения Google Tag Manager. В статье вы найдете всю необходимую информацию по работе GTM — от самых базовых вещей (что такое GTM, какие бывают типы триггеров) до работы с dataLayer и CSS-селекторами.

18 18 комментариев

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Маркетинг

Таня Боброва

6.12.2019

«Яндекс.Метрика» запустила бесплатный сервис для оценки эффективности баннеров и видеорекламы в реальном времени Статьи редакции

Инструмент позволяет следить за охватом аудитории и конверсиями, не дожидаясь окончания рекламной кампании.

8 8 комментариев

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SEO

Seowork

3.10.2019

Полезны ли новые технологии «Яндекса», или про эксперимент с турбо-страницами для листингов интернет-магазина

Мы решили проверить влияние турбо-страниц на ценные показатели сайта: видимость, кликабельность, поведенческие метрики и оценить, есть ли от них какой-то положительный эффект для SEO сайта.

13 13 комментариев

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Маркетинг

Артем Сайгин

21.08.2019

Большая подборка материалов для изучения веб-аналитики

Cделал для вас большую подборку материалов о веб-аналитике для самостоятельного изучения. Эта статья заменит вам аналогичные курсы.

18 18 комментариев

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\u0441\u0435\u0440\u0432\u0438\u0441\u0430 \u043d\u0430\u043a\u0440\u0443\u0442\u043a\u0438 - \u0427\u0430\u0441\u0442\u044c 2"},"isAnonymous":false},{"comment_id":3419277,"subsite_id":199126,"user_id":106411,"type":"comment_add","id":3419277,"hash":"a0054144b4460eda092e02fe9f9de536","date":1634935276,"url":"https:\/\/vc.ru\/crypto\/308064-kurs-bitkoina-vpervye-prevysil-65-tysyach-v-hode-torgov?comment=3419277","text":">\u0422\u0435\u043c, \u0447\u0442\u043e \u0444\u043b\u0435\u0448\u043a\u0443 \u043b\u0435\u0433\u0447\u0435 \u0441\u043f\u0440\u044f\u0442\u0430\u0442\u044c \u0438\u043b\u0438 \u0447\u0435\u043c \u0435\u0449\u0435?)\n\u0422\u0435\u043c, \u0447\u0442\u043e \u0444\u043b\u0435\u0448\u043a\u0443 \u043b\u0435\u0433\u0447\u0435 \u043f\u0440\u043e\u0435\u0431\u0430\u0442\u044c \u0438\u043b\u0438 \u043f\u0430\u0440\u043e\u043b\u044c \u0437\u0430\u0431\u044b\u0442\u044c. \u0418\u043b\u0438 \u0435\u0449\u0435 \u0447\u0435\u0433\u043e. \u0412 \u0431\u0430\u043d\u043a\u0435 \u043f\u0440\u043e\u0441\u0442 \u043e\u0447\u0435\u043d\u044c \u0441\u0442\u0440\u0435\u043c\u043d\u043e, \u0442\u0430\u043c \u043c\u043e\u0433\u0443\u0442 % \u043d\u0430 \u0434\u0435\u043f\u043e \u043d\u0430\u043a\u0438\u043d\u0443\u0442\u044c, \u0435\u0449\u0435 \u0438 \u043e\u043f\u043b\u0430\u0442\u0443 \u0432 99% \u0442\u043e\u0440\u0433\u043e\u0432\u044b\u0445 \u0442\u043e\u0447\u0435\u043a \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c, \u0435\u0449\u0435 \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u043b\u044e\u0431\u0443\u044e \u0444\u0438\u0430\u0442\u043d\u0443\u044e \u043b\u0435\u0433\u043a\u043e. \u041d\u0435, \u0441\u0442\u0440\u0435\u043c\u043d\u043e, \u0445\u043e\u0447\u0443 \u044d\u043a\u0441\u0442\u0440\u0438\u043c\u0430. \u041e\u0445\u0443\u0435\u043d\u043d\u0430\u044f \u0432\u0430\u043b\u044e\u0442\u0430, \u0445\u043b\u0435\u0449\u0435 \u0440\u0443\u0431\u043b\u044f. \u0422\u043e\u0442 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\u0431\u0435\u043b\u043a\u0430 (16%)....\"\n\u0441\u043b\u044e\u043d\u043a\u0438 \u043f\u043e\u0442\u0435\u043a\u043b\u0438 \u043f\u043e\u043a\u0430 \u0447\u0438\u0442\u0430\u043b","media":[{"type":"image","value":"https:\/\/leonardo.osnova.io\/f003cec1-4d00-5480-90c9-832008a45efc\/"}],"donate":0,"pinnedFor":0,"user":{"id":399858,"url":"https:\/\/vc.ru\/u\/399858-daniil-slesarchuk","avatar":"https:\/\/leonardo.osnova.io\/3aa010f3-36cc-5f70-86fe-0277c3f8859e\/","name":"\u0414\u0430\u043d\u0438\u0438\u043b \u0421\u043b\u0435\u0441\u0430\u0440\u0447\u0443\u043a","isVerified":false},"content":{"id":309290,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh","title":"\u0410\u043a\u0446\u0438\u0438 Beyond Meat \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 15% \u043d\u0430 \u0444\u043e\u043d\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436"},"isAnonymous":false},{"comment_id":3419280,"subsite_id":199126,"user_id":106411,"type":"comment_add","id":3419280,"hash":"83ac9b2a84552cbd5a2c2b17e388f6ea","date":1634935346,"url":"https:\/\/vc.ru\/crypto\/308064-kurs-bitkoina-vpervye-prevysil-65-tysyach-v-hode-torgov?comment=3419280","text":">\u0418 \u0441\u0443\u0434\u044f \u043f\u043e \u0432\u0437\u043b\u0435\u0442\u0443 \u0443 \u044d\u0442\u043e\u0439 \u0430\u043b\u044c\u0442\u0435\u0440\u0430\u043d\u0442\u0438\u0432\u044b \u043d\u0430\u0448\u043b\u0438\u0441\u044c \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043a\u0438.\n\u041f\u0440\u0430\u0432\u0438\u043b\u043e 95\/5 \u0437\u043d\u0430\u0435\u0442\u0435? \u0421\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u043a\u043e\u0432 \u0443 \u041c\u0430\u0432\u0440\u043e\u0434\u0438 \u0437\u043d\u0430\u0435\u0442\u0435 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0431\u044b\u043b\u043e?\n\u0414\u0430\u0436\u0435 \u043f\u043e\u0441\u043b\u0435 \u043e\u0442\u0441\u0438\u0434\u043a\u0438 \u0441 \u043d\u043e\u0432\u044b\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u043c \u0432 \u0410\u0444\u0440\u0438\u043a\u0435 \u0435\u043c\u0443 \u043e\u0434\u044b \u043f\u043e\u0441\u0432\u044f\u0449\u0430\u043b\u0438. \u0417\u0430\u044e\u0442\u0443\u0431\u0447\u0438\u0442\u0435 \u043f\u0435\u0441\u043d\u043e\u043f\u0435\u043d\u0438\u044f","media":[],"donate":0,"pinnedFor":0,"user":{"id":106411,"url":"https:\/\/vc.ru\/u\/106411-ivan-ivanovich","avatar":"https:\/\/leonardo.osnova.io\/7a38c18e-e55c-b7e6-4aae-b37f6c25cc9e\/","name":"\u0418\u0432\u0430\u043d \u0418\u0432\u0430\u043d\u043e\u0432\u0438\u0447","isVerified":false},"content":{"id":308064,"url":"https:\/\/vc.ru\/crypto\/308064-kurs-bitkoina-vpervye-prevysil-65-tysyach-v-hode-torgov","title":"\u041a\u0443\u0440\u0441 \u0431\u0438\u0442\u043a\u043e\u0438\u043d\u0430 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b $65 \u0442\u044b\u0441\u044f\u0447 \u0432 \u0445\u043e\u0434\u0435 \u0442\u043e\u0440\u0433\u043e\u0432"},"isAnonymous":false},{"comment_id":3419282,"subsite_id":199119,"user_id":442612,"type":"comment_add","id":3419282,"hash":"bac3d65a00c0100881c5ba071733b35d","date":1634935446,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh?comment=3419282","text":"\u044f \u0431\u0435\u0437 \u044d\u0442\u043e\u0433\u043e \u043d\u0438\u0447\u0435\u0433\u043e \u0438 \u043d\u0435 \u0435\u043c","media":[],"donate":0,"pinnedFor":0,"user":{"id":442612,"url":"https:\/\/vc.ru\/u\/442612-martin-prestone","avatar":"https:\/\/leonardo.osnova.io\/277f3138-da3e-5acb-861b-2b0f76c83665\/","name":"Martin Prestone","isVerified":false},"content":{"id":309290,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh","title":"\u0410\u043a\u0446\u0438\u0438 Beyond Meat \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 15% \u043d\u0430 \u0444\u043e\u043d\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436"},"isAnonymous":false},{"comment_id":3419283,"subsite_id":199131,"user_id":485439,"type":"comment_add","id":3419283,"hash":"004d0555ede8c88ca1a987ced579c1bd","date":1634935466,"url":"https:\/\/vc.ru\/story\/308569-biznes-na-opechatkah-v-50-h-sekretarshe-nadoelo-oshibatsya-v-dokumentah-ona-vzbila-krasku-v-blendere-i-sozdala-korrektor?comment=3419283","text":">\u0431\u044b\n>\u044f\u0441\u043a\u043e\u0437\u0430\u043b\n\u041a\u043d\u0438\u0436\u043a\u0430 \u0435\u0441\u0442\u044c - '\u041e\u0442 \u0444\u0435\u0440\u043c\u044b \u043a \u0444\u0430\u0431\u0440\u0438\u043a\u0435', \u0433\u0434\u0435 \u043f\u043e\u0434\u043e\u0431\u043d\u043e\u0435 \u0431\u044b \u043b\u0435\u0433\u043a\u043e \u0440\u0430\u0437\u043c\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0441\u044f 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