Редакция vc.ru

20 окт 2015 20.10.2015

Стоит ли вводить функцию автоматического списания средств на сервисе, работающем по подписке

Добрый день.

Недавно запустили проект MakeRight — делаем саммари, краткие обзоры популярной литературы жанра нон-фикшн.

Проект коммерческий, работаем по подписке. Сейчас думаем о внедрении возможности ежемесячной оплаты подписки через автоплатеж.

В связи с чем есть такой вопрос: насколько безболезненным для пользователя будет автоплатеж? Или автоматическое списание будет только раздражать, и вводить его не стоит?

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Alexandr Philippov

20.10.2015

Как насчёт предоставить выбор пользователю?

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Konstantin Smygin

21.10.2015

Хороший вариант. Но в этом случае возникает дилемма: ни один пользователь не станет выбирать автоматическую оплату и привязку карты к аккаунту. Каким бы удобным и очевидным сервис ни казался, всегда будет подсознательный страх и опаска привязать свою карту или любые другие электронные деньги.

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