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20 окт 2015 20.10.2015

Стоит ли вводить функцию автоматического списания средств на сервисе, работающем по подписке

Добрый день.

Недавно запустили проект MakeRight — делаем саммари, краткие обзоры популярной литературы жанра нон-фикшн.

Проект коммерческий, работаем по подписке. Сейчас думаем о внедрении возможности ежемесячной оплаты подписки через автоплатеж.

В связи с чем есть такой вопрос: насколько безболезненным для пользователя будет автоплатеж? Или автоматическое списание будет только раздражать, и вводить его не стоит?

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Dmitry Mycelin

21.10.2015

Пользуюсь автосписанием, удобно. Но это будет неожиданно, если куда-то уже не захожу. Поэтому сделайте чекбокс автосписания. Кроме того, если пользователь больше N месяцев не был замечен активным, то вместо автосписания можно послать напоминалку; если активен, то напоминалку + списание через два дня после нее.

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Konstantin Smygin

21.10.2015

Спасибо за полезный совет. Учтем!

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