Digital Marketing Club Russia — Блог на vc.ru

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Digital Marketing Club Russia

24 июн

Платные подписки постепенно заменяют рекламную модель

Последние дни все обсуждают Telegram Premium, но если посмотреть шире, то платная подписка теперь есть и у Twitter (Twitter Blue за 2.99$ в месяц), Youtube (Youtube Premium) и готовится к запуску Snapchat (Snapchat+ за 5$ в месяц).

Digital Marketing Club Russia

23 июн

Сможет ли Telegram Premium привлечь 21 млн платящих пользователей?

Дуров пишет, что для покрытия расходов Telegram ему достаточно , чтобы подписку купили 3% пользователей: 700 млн пользователей * 3% пользователей * 4.99$ стоимость подписки * 0.7 комиссия appstore = 73.3 млн долларов в месяц/ 880 млн долларов в год.

Digital Marketing Club Russia

6 июн

Подход Dentsu Group к цифровой трансформации бизнеса и маркетинга

Посмотрел годовой отчет Dentsu за 2021 год. На мой взгляд у Dentsu самая понятная стратегия среди big6 и мне очень импонирует их позиционирование как партнера по росту бизнеса клиента (Integrated Growth Solutions).

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