#Нативнаяреклама

Все

10.12.2021

Большое исследование рынка нативной рекламы — 2021: форматы, рекламодатели, соцсети

«Лайфхакер» провёл четвёртое ежегодное исследование рынка нативной рекламы в России. На этот раз мы изучали не только медиа, но и их соцсети. Вот что интересного нам удалось выяснить.

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Маркетинг

Motive Group

9.12.2020

Тренды цифрового маркетинга в 2021 году

Цифровой маркетинг моментально реагирует на малейшие изменения настроений в обществе. Вторая половина 2020 года доказала – диджитал ещё сильнее оторвался от традиционных медиа и продолжает шествие по соцсетям и информационным ресурсам.

MOTIVE agency&production

5 5 комментариев

Маркетинг

Maxim Kuznetsov

5.04.2019

Нативная реклама: способ пересадить покупателя на иглу эмоциональной привязанности к бренду?

Текст о нативной рекламе и как она поможет избавиться от потока офферов, насилующих человеческое внимание.

4 4 комментария

Маркетинг

True Story Agency

6.07.2018

Опрос: что вы думаете о нативной рекламе?

Сейчас рекламодателю приходится бороться за внимание аудитории не только с другими рекламодателями, но и со всеми источниками контента. В сложившейся ситуации нативная реклама — единственный способ вести равноправный диалог с аудиторией без навязывания продуктов и услуг.

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\u043b\u0438\u0442\u044c.","media":[],"donate":0,"pinnedFor":0,"user":{"id":1019825,"url":"https:\/\/vc.ru\/u\/1019825-ivan-biryukov","avatar":"https:\/\/leonardo.osnova.io\/fe4c7ad2-2c3a-57bf-a729-fcdb216b5682\/","name":"\u0418\u0432\u0430\u043d \u0411\u0438\u0440\u044e\u043a\u043e\u0432","isVerified":false},"content":{"id":352695,"url":"https:\/\/vc.ru\/services\/352695-tor-obzhaloval-reshenie-suda-o-blokirovke-sayta-v-rossii","title":"Tor \u043e\u0431\u0436\u0430\u043b\u043e\u0432\u0430\u043b \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441\u0443\u0434\u0430 \u043e \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0435 \u0441\u0430\u0439\u0442\u0430 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438"},"isAnonymous":false},{"comment_id":3794603,"subsite_id":200396,"user_id":959170,"type":"comment_add","id":3794603,"hash":"af6cbcab344b2608da8dd21537ca5ad3","date":1643000120,"url":"https:\/\/vc.ru\/services\/352695-tor-obzhaloval-reshenie-suda-o-blokirovke-sayta-v-rossii?comment=3794603","text":"\u0412\u0435\u043a \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043e\u043a!\ud83e\udd26\u200d\u2640\ufe0f","media":[],"donate":0,"pinnedFor":0,"user":{"id":959170,"url":"https:\/\/vc.ru\/u\/959170-alex-shevchenko","avatar":"https:\/\/leonardo.osnova.io\/d55857dd-54b3-57a2-8d66-627f967bbb24\/","name":"Alex Shevchenko","isVerified":false},"content":{"id":352695,"url":"https:\/\/vc.ru\/services\/352695-tor-obzhaloval-reshenie-suda-o-blokirovke-sayta-v-rossii","title":"Tor \u043e\u0431\u0436\u0430\u043b\u043e\u0432\u0430\u043b \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441\u0443\u0434\u0430 \u043e 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\u0430\u043d\u043e\u0448\u0438\u043d","isVerified":false},"content":{"id":352299,"url":"https:\/\/vc.ru\/future\/352299-kak-dobitsya-perehoda-na-elektromobili-sprosite-norvegiyu","title":"\u041a\u0430\u043a \u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0430 \u043d\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043c\u043e\u0431\u0438\u043b\u0438? \u0421\u043f\u0440\u043e\u0441\u0438\u0442\u0435 \u041d\u043e\u0440\u0432\u0435\u0433\u0438\u044e"},"isAnonymous":false},{"comment_id":3794605,"subsite_id":199124,"user_id":746637,"type":"comment_add","id":3794605,"hash":"5e62cb71f1eae49420c9c162fcce0359","date":1643000182,"url":"https:\/\/vc.ru\/claim\/352508-kak-yandeks-market-zabral-u-menya-tovara-na-600-tysyach-i-ne-hochet-vozvrashchat?comment=3794605","text":"\"20 \u043e\u043a\u0442\u044f\u0431\u0440\u044f \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u043c\u043d\u0435, \u0447\u0442\u043e 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\u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0442\u044c"},"isAnonymous":false},{"comment_id":3794606,"subsite_id":200396,"user_id":1019825,"type":"comment_add","id":3794606,"hash":"270d1c25ada955f15c39a0a0c37f6def","date":1643000207,"url":"https:\/\/vc.ru\/services\/352695-tor-obzhaloval-reshenie-suda-o-blokirovke-sayta-v-rossii?comment=3794606","text":"\u042f \u0431\u044b \u0432\u043e\u043e\u0431\u0449\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043b \u0432\u0441\u0451 \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u044f\u0449\u0435\u0435 \u0441\u043e \u0441\u0442\u0430\u043b\u0438\u043d\u0441\u043a\u0438\u043c\u0438 \u0440\u0435\u043f\u0440\u0435\u0441\u0441\u0438\u044f\u043c\u0438. \u041f\u043e \u0431\u043e\u043b\u044c\u0448\u043e\u043c\u0443 \u0441\u0447\u0451\u0442\u0443 \u0441\u0443\u0442\u044c \u0442\u0430 \u0436\u0435 - \u0443\u0431\u0440\u0430\u0442\u044c \u0432\u0441\u0435\u0445 \u043d\u0435\u0443\u0433\u043e\u0434\u043d\u044b\u0445. \n\u0418 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