#Growth

Все

Кейсы роста

Irina Radyushkina

26.09.2022

Как устроен Growth Hacking в разных компаниях

Делимся самими интересными инсайтами из обзора The State of Growth Report 2022 - как устроены процессы роста и тестирования гипотез в разных компаниях по всему миру.

Кейсы роста

Irina Radyushkina

21.02.2022

5 ошибок роста, из-за которых IT-компании теряют время, деньги и позиции

Мечта любого директора — чтобы существовала «волшебная таблетка», гарантирующая рост продукта. Но это работает немного по-другому. Рост — история системная.

Разберем на примерах самые частые ошибки, которые мешают сделать процесс роста в ИТ-компаниях понятным и управляемым.

Никита Рюмин

14.02.2022

Факторное инвестирование: популярное, но ошибочное

Intelligent Investments

Маркетинг

Irina Radyushkina

7.11.2021

Как ставить data-driven продуктовые и бизнес-цели. Фреймворк и алгоритмы

Вы запускаете новый продукт или проект. Готовитесь к выходу на новый рынок. Формулируете цели на квартал. Придумываете growth-гипотезу. Ситуация непонятная. В какие метрики целиться? Что делать? С какой стороны подойти к задаче?

Личный опыт

Алексей Шашков

19.02.2021

Andrew Chen из a16z про Clubhouse

Andrew Chen, генеральный партнёр в Andreessen Horowitz, написал статью «Investing in Clubhouse». #саммари

Сравни.ру

1.10.2020

Настоящая командная работа: как в Сравни.ру миссию, ценности и стратегическую цель определяли

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