#Рассылки

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«Электронная почта стала торговым центром»: зачем компании присылают так много спама и почему остаётся только смириться Статьи редакции

Почтовые сервисы пытаются контролировать рассылки с помощью алгоритмов, но на ящик всё ещё приходят десятки рекламных сообщений в неделю. Почему — в пересказе колонки Иэна Богоста из The Atlantic.

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14 14 комментариев

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Алексей Дмитриев

21 июл

Профсоюзный маркетинг, почтовые рассылки

Почтовые рассылки, профсоюзный маркетинг DomovoyPro

0 Обсудить

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Маркетинг

Евгений Делюкин

11 июн

«Я люблю защиту приватности от Apple, но она убивает рассылки»: что изменит запрет на отслеживание в «Почте» на iOS 15 Статьи редакции

UX-менеджер Shopify Оуэн Уильямс считает, что Apple не только пытается защитить пользователей, но и ломает рынок рекламных и авторских рассылок.

Крейг Федериги — старший вице-президент по разработке программного обеспечения в Apple

46 46 комментариев

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Личный опыт

Алина Окунева

2 фев

«Ваша цель — сделать так, чтобы вы шестимесячной давности выглядели идиотом в глазах себя сегодняшнего» Статьи редакции

Советы и бизнес-истории для начинающих предпринимателей от Остина Рифа — сооснователя деловой рассылки Morning Brew, которая оценивается в $75 млн.

Остин Риф Medium

30 30 комментариев

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Маркетинг

Вадим Скворцов

22 янв

«Либо ограничить, либо принять»: вокруг рассылок Substack возникли рекламные стартапы вопреки бизнес-модели сервиса Статьи редакции

Конспект материала Business Insider о том, что вокруг платформы для изданий и журналистов стали появляться рекламные стартапы. И это поставило бизнес под угрозу.

Основатели Substack Хэмиш Маккензи и Крис Бест Fortune

4 4 комментария

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Маркетинг

Дмитрий Башкиров

2.12.2020

No Code: инструменты для проведения маркетинговых рассылок, часть первая

Первая часть второй статьи из цикла "No Code”, в которой детально рассмотрю все виды маркетинговых рассылок и практический подход к их организации

3 3 комментария

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Медиа

Евгений Делюкин

5.11.2020

Инвестфонд объёмом $6 млрд пригрозил автору рассылки судом за плагиат расхожих фраз вроде «от хорошего к великому» Статьи редакции

Durable Capital заявляет о «патентах» на общепринятые фразы и инвестиционный термин «компаундер». Автор рассылки The Generalist и партнёр фонда Charge Марио Габриэле рассказал о происшествии и заодно опубликовал «запрещенную» фондом статью.

13 13 комментариев

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Медиа

Евгений Делюкин

22.08.2020

«Как Onlyfans, но для интеллектуалов»: почему журналисты стали массово делиться знаниями через рассылки Substack Статьи редакции

Как устроена бесплатная платформа рассылок Substack, где авторам готовы платить больше, чем за подписку на Netflix.

Хэмиш Маккензи, Крис Бест и Джайрадж Хетхи Substack

16 16 комментариев

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Торговля

Ольга Артюшкина

10.08.2020

9 причин использовать телефонного робота в ecommerce

Робот возвращает 12% покупателей к брошенной корзине, повышает конверсию рассылки в 2 раза и узнаёт возраст детей клиентов.

37 37 комментариев

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Сервисы

Максим Панфилов

10.07.2020

Гайд по Notion для бизнеса: шаблон корпоративной рассылки с новостями компании

Поддержите эту статью, если хотите увидеть другие шаблоны — мы ведём в Notion все внутренние дела нашей фирмы.

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Сервисы

Elena Samsonova

3.04.2020

7 интеграций с CRM. Упрощаем работу на удаленке

Делюсь с вами эффективными интеграциями с CRM, которые оптимизируют процессы, снижая количество ручных действий и переключений до минимума.

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Медиа

Dmitry Kabanov

6.07.2019

Иван Sourvillo о старте его карьеры в медиа

Вновь делюсь TL;DR и записью подкаста. На этот раз — кратким содержанием беседы с журналистом и автором email-рассылки.

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–4

Маркетинг

Алексей Борцов

11.01.2019

Как можно использовать мессенджеры в вашем бизнесе: автоматические сообщения клиентам

Массовые рассылки, транзакционные сообщения, "Whatsapp лендинг" и другие варианты

9 9 комментариев

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Сервисы

Дарья Хохлова

28.11.2018

Stoop — личный агрегатор email-рассылок Статьи редакции

Создаёт почтовый адрес, на который уходят все рассылки, собирает их в приложении и рекомендует новые подписки.

2 2 комментария

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Офтоп

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13.07.2016

Как мы выжили на рынке SMS-рассылок Статьи редакции

29 29 комментариев

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19.04.2016

Как выйти на регулярный месячный доход в $75 тысяч при отсутствии маркетингового бюджета

30 30 комментариев

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Anatoly Burchakov

27.01.2016

Как автор бизнес-литературы стал зарабатывать на почтовой рассылке $1 млн в год

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Рассылки половины крупнейших компаний рунета попадают в спам — исследование Out of Cloud Статьи редакции

32 32 комментария

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Трибуна

Дарья Хохлова

15.07.2015

Throttle — сервис для управления email-подписками с помощью фейковых почтовых адресов Статьи редакции

10 10 комментариев

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Офтоп

Дарья Хохлова

23.06.2015

Сколько стоит и как быстро окупается рассылка — опыт главреда рассылки «Мегаплана» Максима Ильяхова Статьи редакции

47 47 комментариев

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Офтоп

Константин Панфилов

18.06.2015

Лайфхак: Защититься от спама в Gmail при помощи изменения собственного адреса Статьи редакции

36 36 комментариев

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Маркетинг

Филипп Концаренко

24.03.2015

Как российские интернет-магазины собирают свои базы для email-рассылок: примеры форм подписки Статьи редакции

3 3 комментария

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Маркетинг

Alina Tolmacheva

16.02.2015

«Улучшить», «прекрасный», «только»: Какие слова увеличивают открываемость email-рассылок

3 3 комментария

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Офтоп

Редакция vc.ru

6.02.2015

Бюджетный PR: Обзор сервисов для рассылки и публикации пресс-релизов

26 26 комментариев

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Маркетинг

Дарья Хохлова

1.02.2015

Как заставить email-рассылку работать — советы маркетологам Статьи редакции

6 6 комментариев

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Трибуна

Редакция vc.ru

21.01.2015

Email-competitors — сервис для мониторинга email-рассылок конкурентов

28 28 комментариев

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Маркетинг

Редакция vc.ru

13.08.2014

Польза с доставкой: какие рассылки интересно читать

14 14 комментариев

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Офтоп

Филипп Концаренко

22.05.2014

Исследование Nielsen Norman Group: 5 правил составления заголовка письма Статьи редакции

2 2 комментария

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Офтоп

Alexander Lashkov

13.12.2013

В письмах Gmail будут отображаться все изображения + Update

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Офтоп

Alexander Lashkov

30.10.2013

Краткий гайд по работе с почтовой рассылкой

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Трибуна

Константин Панфилов

20.09.2013

Зачем e-mail маркетинг стартапу Статьи редакции

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Соцсети

Andrey Zagoruiko

28.05.2013

Уязвимость в рассылках компаний по адресам @post.vk.com + Update

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\u0437\u0430\u0432\u0438\u0441\u0438\u0442\n\u041a\u0440\u043e\u043c\u0435 \u044d\u0442\u043e\u0433\u043e, \u044f \u043d\u0435 \u0437\u0440\u044f \u0443\u043f\u043e\u043c\u044f\u043d\u0443\u043b DashMart (\u044d\u0442\u043e \u0447\u0438\u0441\u0442\u043e \u0438\u0445 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430, \u0431\u0435\u0437 \u0432\u0441\u044f\u043a\u0438\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432), \u043f\u0440\u0430\u0432\u0434\u0430, \u0432 \u041d\u0419 \u043e\u043d\u0430 \u0435\u0449\u0451 \u043d\u0435\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430, \u043a\u0430\u043a \u0438 GoPuff. \u041d\u043e GoPuff, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u044f \u0437\u043d\u0430\u044e, \u043f\u043b\u043e\u0442\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u0423\u0431\u0435\u0440\u043e\u043c \u0432 \u041d\u0419.\n\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 Cornershop(Uber), Instacart \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u043d\u0438 \u043d\u0438\u0447\u0435\u043c \u043d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u044b. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0437\u0430 30 \u043c\u0438\u043d\u0443\u0442 \u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c essential \u0438\u0437 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0443 \u0434\u043e\u043c\u0430, \u0430 \u0437\u0430 1-2 \u0447\u0430\u0441\u0430 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u0438\u0437 \u041a\u043e\u0441\u0442\u043a\u043e. 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\u0421\u0428\u0410"},"isAnonymous":false},{"comment_id":3419266,"subsite_id":199119,"user_id":399858,"type":"comment_add","id":3419266,"hash":"ddb0a93e56626bbd8bc88b980dd1c34e","date":1634935021,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh?comment=3419266","text":"\u0421\u0440\u043e\u0447\u043d\u043e \u0432\u0441\u0435\u043c \u0432\u0441\u0442\u0430\u0442\u044c \u043d\u0430 \u0431\u043e\u0440\u044c\u0431\u0443 \u0441 \u043c\u044f\u0441\u043e\u0435\u0434\u0441\u0442\u0432\u043e\u043c! \u0414\u043e\u0442\u0430\u0446\u0438\u0438 \u043e\u0432\u043e\u0449\u0430\u043c, \u0441\u0430\u043d\u043a\u0446\u0438\u0438 \u0438 \u0437\u0430\u043f\u0440\u0435\u0442\u044b \u043c\u044f\u0441\u0443! \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u041e\u041e\u041d \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u043d-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e 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\u0442\u0443\u043d\u0431\u0435\u0440\u0433","media":[],"donate":0,"pinnedFor":0,"user":{"id":399858,"url":"https:\/\/vc.ru\/u\/399858-daniil-slesarchuk","avatar":"https:\/\/leonardo.osnova.io\/3aa010f3-36cc-5f70-86fe-0277c3f8859e\/","name":"\u0414\u0430\u043d\u0438\u0438\u043b \u0421\u043b\u0435\u0441\u0430\u0440\u0447\u0443\u043a","isVerified":false},"content":{"id":309290,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh","title":"\u0410\u043a\u0446\u0438\u0438 Beyond Meat \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 15% \u043d\u0430 \u0444\u043e\u043d\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436"},"isAnonymous":false},{"comment_id":3419267,"subsite_id":199124,"user_id":199767,"type":"comment_add","id":3419267,"hash":"924815363451a94dbd0c6136da92d536","date":1634935048,"url":"https:\/\/vc.ru\/claim\/307009-tinkoff-bank-zamorozil-moi-dengi-po-115-fz?comment=3419267","text":"\u0417\u0434\u0440\u0430\u0432\u0441\u0442\u0432\u0443\u0439\u0442\u0435. \u041c\u044b \u043d\u0435 \u0431\u043b\u043e\u043a\u0438\u0440\u0443\u0435\u043c \u0441\u0447\u0435\u0442\u0430, \u0430 \u043c\u043e\u0436\u0435\u043c \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442\u044c \u0434\u0438\u0441\u0442\u0430\u043d\u0446\u0438\u043e\u043d\u043d\u043e\u0435 \u0431\u0430\u043d\u043a\u043e\u0432\u0441\u043a\u043e\u0435 \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u0435. \u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u0445\u043e\u0442\u0438\u0442\u0435 \u0437\u0430\u043a\u0440\u044b\u0442\u044c \u0441\u0447\u0435\u0442 \u043f\u0440\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0435 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u043e\u0432, \u0442\u043e \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0435\u0440\u0435\u0432\u0435\u0441\u0442\u0438 \u0432\u0430\u0448\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0432\u0430\u0448 \u0440\u0443\u0431\u043b\u0435\u0432\u044b\u0439 \u0441\u0447\u0435\u0442 \u0432 \u0434\u0440\u0443\u0433\u043e\u043c \u0431\u0430\u043d\u043a\u0435.","media":[],"donate":0,"pinnedFor":0,"user":{"id":199767,"url":"https:\/\/vc.ru\/tinkoff","avatar":"https:\/\/leonardo.osnova.io\/0249a3f2-7af4-5f8c-8da5-b7dc2bf804c9\/","name":"\u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444","isVerified":true},"content":{"id":307009,"url":"https:\/\/vc.ru\/claim\/307009-tinkoff-bank-zamorozil-moi-dengi-po-115-fz","title":"\u00ab\u0422\u0438\u043d\u044c\u043a\u043e\u0444\u0444 \u0411\u0430\u043d\u043a\u00bb \u0437\u0430\u043c\u043e\u0440\u043e\u0437\u0438\u043b \u043c\u043e\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u043f\u043e 115-\u0424\u0417"},"isAnonymous":false},{"comment_id":3419268,"subsite_id":199119,"user_id":939955,"type":"comment_add","id":3419268,"hash":"925fe0546fa837d14c33db53abb4dc3e","date":1634935082,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh?comment=3419268","text":"\u0423 \u0438\u043d\u0442\u0435\u043b\u0430 \u043c\u0443\u043b\u044c\u0442\u0438\u043f\u043b\u0438\u043a\u0430\u0442\u043e\u0440\u044b \u043b\u0443\u0447\u0448\u0435 \u0447\u0435\u043c \u0443 \u0430\u043c\u0434.","media":[],"donate":0,"pinnedFor":0,"user":{"id":939955,"url":"https:\/\/vc.ru\/u\/939955-feiry-fairy","avatar":"https:\/\/leonardo.osnova.io\/c1dd2126-dab2-5861-be54-5ff5fdf81834\/","name":"feiry fairy","isVerified":false},"content":{"id":309290,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh","title":"\u0410\u043a\u0446\u0438\u0438 Beyond Meat \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 15% \u043d\u0430 \u0444\u043e\u043d\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436"},"isAnonymous":false},{"comment_id":3419271,"subsite_id":199126,"user_id":106411,"type":"comment_add","id":3419271,"hash":"add799f86a7fbd58784eb00a75c117ed","date":1634935110,"url":"https:\/\/vc.ru\/crypto\/308064-kurs-bitkoina-vpervye-prevysil-65-tysyach-v-hode-torgov?comment=3419271","text":">\u0412 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0441\u0431\u0435\u0440\u0435\u0436\u0435\u043d\u0438\u044f \u043d\u0430 \u0444\u043b\u0435\u0448\u043a\u0435 \u0438\u043b\u0438 \u0434\u0430\u0436\u0435 \u0432 \u0433\u043e\u043b\u043e\u0432\u0435, \u0430 \u043d\u0435 \u0443 \u0434\u044f\u0434\u0438 \u0432 \u0431\u0430\u043d\u043a\u0435 \u0438 \u043d\u0435 \u043f\u043e\u0434 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\u0431\u0438\u0442\u043e\u043a?","media":[],"donate":0,"pinnedFor":0,"user":{"id":106411,"url":"https:\/\/vc.ru\/u\/106411-ivan-ivanovich","avatar":"https:\/\/leonardo.osnova.io\/7a38c18e-e55c-b7e6-4aae-b37f6c25cc9e\/","name":"\u0418\u0432\u0430\u043d \u0418\u0432\u0430\u043d\u043e\u0432\u0438\u0447","isVerified":false},"content":{"id":308064,"url":"https:\/\/vc.ru\/crypto\/308064-kurs-bitkoina-vpervye-prevysil-65-tysyach-v-hode-torgov","title":"\u041a\u0443\u0440\u0441 \u0431\u0438\u0442\u043a\u043e\u0438\u043d\u0430 \u0432\u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u0440\u0435\u0432\u044b\u0441\u0438\u043b $65 \u0442\u044b\u0441\u044f\u0447 \u0432 \u0445\u043e\u0434\u0435 \u0442\u043e\u0440\u0433\u043e\u0432"},"isAnonymous":false},{"comment_id":3419272,"subsite_id":199119,"user_id":422538,"type":"comment_add","id":3419272,"hash":"d576e0240f4a56894e26c71d71b2f224","date":1634935158,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh?comment=3419272","text":"\u0421\u0442\u0440\u0430\u043d\u043d\u043e. \u041d\u0435\u0443\u0436\u0435\u043b\u0438 \u043a\u043e\u0442\u043b\u0435\u0442\u044b \u0441 \u0442\u0430\u043a\u0438\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0441\u043e\u0441\u0442\u0430\u0432\u043e\u043c \u043f\u043b\u043e\u0445\u043e \u0431\u0435\u0440\u0443\u0442?\n\u0412\u043e\u0434\u0430, \u0438\u0437\u043e\u043b\u044f\u0442 \u0433\u043e\u0440\u043e\u0445\u043e\u0432\u043e\u0433\u043e \u0431\u0435\u043b\u043a\u0430 (16%), \u043a\u0430\u043d\u043e\u043b\u043e\u0432\u043e\u0435 \u043c\u0430\u0441\u043b\u043e, 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\u0441\u043e\u043a\u0430.","media":[],"donate":0,"pinnedFor":0,"user":{"id":422538,"url":"https:\/\/vc.ru\/u\/422538-vlad-zloy","avatar":"https:\/\/leonardo.osnova.io\/96e7beb8-8c72-91e9-0e6f-3792c03ca531\/","name":"Vlad Zloy","isVerified":false},"content":{"id":309290,"url":"https:\/\/vc.ru\/finance\/309290-akcii-beyond-meat-upali-na-15-na-fone-prognozov-o-sokrashchenii-prodazh","title":"\u0410\u043a\u0446\u0438\u0438 Beyond Meat \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 15% \u043d\u0430 \u0444\u043e\u043d\u0435 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043e\u0432 \u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436"},"isAnonymous":false}]}